Marketing Spend Effectiveness

ADM is one of the largest agricultural companies in the world. They plan to launch a B2B campaign to reposition the brand as one of the leading alternative bio fuel developers. Plan is to launch an integrated campaign including print, internet marketing, seminars and webinars at a cost of approx $1.5 million. They need to measure changes in customer attitudes and behaviors, but also financial contribution and ROI. They lack internal MSE capabilities.

AON is the leading global provider of risk management services, insurance & reinsurance brokerage, and human capital consulting with more than 36,000 employees in over 500 offices in more than 120 countries worldwide, generating 2009 revenues of over $7.5 billion.

Chick-fil-A is a fast food chain with over $2 billion in sales and a major presence in the southeast. Chick-fil-A runs a wide gamut of marketing/advertising campaigns at a national and local level (e.g., TV, radio, out-of-home, sports sponsorships, discounts & giveaways, community outreach events, sampling).

The Clorox Company is a manufacturer of various food and chemical products based in Oakland, California. The people at Clorox created Green Works® products, a line of powerful naturally derived cleaning supplies. Green Works® cleaning products use plant-based, biodegradable ingredients to help you clean your home without harsh fumes and residue.

The Coca-Cola Company began building its global network in the 1920s. Now operating in more than 200 countries and producing nearly 450 brands, the Coca-Cola system has successfully applied a simple formula on a global scale: provide a moment of refreshment for a very small amount of money -- a billion times a day.

JP Morgan Private Bank is the largest private bank in the United States and third largest in the world with over $300 billion in total private client assets. The bank offers wealth management services: investment management, wealth structuring, tax and estate planning, lending and capital advisory, art and philanthropy advisory, family governance – serving over 40% of the Forbes World’s Richest People and Forbes Wealthiest Americans list.

Meadwestvaco is a leading commercial and consumer packaging supplier with current sales revenue of $6.5 billion, operating in over 100 countries with more than 24,000 global employees. Customers include large and small printers and package goods companies including food, beverage, and pharmaceutical industries.

Vodafone is the largest mobile telecommunications network company in the world. Vodafone has interests in mobile networks in 28 countries across five continents, with over 101 million customers worldwide. It aims to be the world's leading wireless telecommunications and information provider, generating more customers, services and value than any of its competitors.

Hands On Atlanta (HOA) is a leading Atlanta-based non-profit organization that enables, facilitates, and encourages nearly 40,000 individuals to volunteer locally. It is the largest affiliate of the Hands On Network, an umbrella association of "Cares" and "Hands On" organizations, that operates across the United States and in other countries. Hands On Atlanta engaged TopRight in a cost-efficiency-impact project, that when done, would serve as both an organizational assessment as well as a strategic decision making tool.