Enterprise Marketing Management

Transforming Marketing To Enhance Growth

AGCO Corporation is a global, multi-brand, agricultural equipment manufacturer and distributor. Along with its recent history of mass acquisition, it inherited the challenges associated with managing various brands and technologies and with differentiating its robust product line with effective marketing material.

Powering Up A New Internal Agency

Air Miles is Canada’s premier customer loyalty program for over 100 sponsor companies at over 14,000 retail and service locations. More than 72% of Canadian households actively collect and enjoy the benefits of the AIR MILES Reward Program. This $600 million business seeks to grow to over $1 billion within 3 years.

Connecting A Consumer Communication Platform

Allconnect is a leading consumer services company based in Atlanta, Georgia that helps consumers make wise, cost-effective decisions by explaining the options, service plans and service providers available across a broad array of home service including telephony, cable, satellite, high-speed Internet and communication bundles. Allconnect allows consumers to order or switch services with a single phone call or online transaction.

Achieving Sales Force Effectiveness

FleetCor is the largest global fleet card processor with over 650,000 business locations and over 3.5 million fuel card holders. This privately owned company with sales revenue of ~$160 million employs 700 associates in 20 offices in the U.S., Canada, and Europe.

Creating Strategic Focus To Accelerate Results

The $21 billion healthcare giant Humana provides Medicare Advantage health plans to 13 million members in the US. Marketing health and some specialty group life insurance and disability plans to consumers and employers with sales focused on commercial, direct to consumer, and government business segments.

Driving Growth Through Brand Equity Management

Kimberly-Clark is a leading global health and hygiene company employing nearly 53,000 people worldwide and posting sales of $19.4 billion in 2008. Headquartered in Dallas, Texas, with operations in 35 countries, Kimberly-Clark’s global brands are sold in more than 150 countries.

Transforming Marketing In The Retail Industry

Established in 1962, Kohl's has quickly become one of the nation’s largest retailers. Based in Menomonee Falls, Wisconsin, Kohl's is a family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting.

Transforming Marketing In The Pharmaceutical Industry

Lilly was founded in 1876, and is now the 10th largest pharmaceutical company in the world. Across the globe, Lilly has developed productive alliances and partnerships that advance the capacity to develop innovative medicines at lower costs. Lilly makes medicines that help people live longer, healthier, more active lives.

Transforming Marketing In The Retail Industry

With fiscal year 2008 sales of $48.2 billion, Lowe's Companies, Inc. is a FORTUNE® 50 company that serves approximately 14 million customers a week at more than 1,700 home improvement stores in the United States and Canada. Founded in 1946 and based in Mooresville, N.C., Lowe's is the second-largest home improvement retailer in the world.

Injecting Improved Customer Service

McKesson is an Atlanta based healthcare billing and accounts receivable business division whose heavy acquisition focus to drive growth required frequent branch consolidation efforts.

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