Vehicle Benefits

The placement and type of advertising vehicle provides numerous benefits to the consumer and advertising company.
A few include:

Consumer Mode / Need State
Ability to interact with consumers while they are still in their decision making state and then allows them to take advantage of a great deal that is relevant to them now. This not only impacts behavior but increases mindshare at a time when it is most actionable.

Degree of targeting
Ability to target specific groups within the attractive travelers segment drives both replacement, upgrade and impulse purchases. The more the frequent the travel, the more coupon impressions seen.

“Stickiness” of promotion
Coupon physically placed on bag. Forces consumer interaction to remove or use.

Competitive landscape
Potential to exclusively redeem at company website or retail location, thereby directly increasing traffic.

Costs
Variable costs based upon sales redemption on qualified leads.