Process

Using dedicated landing pages and barcodes TopRight has the background and expertise to extend your Direct Connect Advertising initiative into a full lead development and nurturing program.

A solid marketing program is a measurable one. The ability to clearly monitor a program allows you to optimize it to be better targeted, tailored and cost effective.

Monitoring

• Extensive sampling program allows us to confirm that all bags are tagged, printed and targeted properly
• Aviation employees receive incentives based on the highest standards of delivery

Measuring

• Measure impressions and redemptions through landing pages, QR codes and barcodes
• Barcodes or tracking numbers can be customized and can allow you to see redemption by departure city or other variables
• Our extensive database and web experience allows us to create tags that can be used to measure success and capture and qualify lead

Analysis

• Because we are a strategic marketing consultancy we have the
  background to help you interpret results and recommend next steps