Management Team

Dave Sutton - Managing Partner

Dave Sutton

Dave Sutton is a leading authority on how to plug 21st-century strategic marketing techniques and enabling technology into businesses to drive performance.

Dave co-authored Enterprise Marketing Management: The New Science of Marketing. This ground-breaking book puts ROI at the center of everything Marketing does by enabling companies to create sustained, profitable, organic growth.

Industry analysts such as Forrester Research, Gartner Group, AMR Research, and publications such as Fortune, Forbes, Business 2.0, CEO, and The Advertiser regularly look to Dave for strategic marketing insight.

In his work with clients, Dave delivers a truly unique package of credentials and expertise: blending the art of a marketer with the science of an engineer and the business acumen of a former public company CEO.

Global 2000 organizations seek out Dave to help them develop compelling marketing and sales strategies to grow their businesses. His clients have included McDonalds, Blockbuster, Coca-Cola, ConAgra Foods, Eli Lilly, Georgia-Pacific, Kimberly-Clark, Miller Brewing and RaceTrac.

Guy Nielsen - Managing Partner

Guy Neilson

Guy is a former Fortune 200 chief marketing officer who brings high impact and practical marketing solutions to help his clients drive business performance. He has a track record of transforming and revitalizing marketing and communications for some of the world’s best known companies.

With significant international experience including long-term assignments in Europe and Latin America, Guy has the know-how to successfully develop and deploy global marketing and communications strategies and rally large, diverse teams around a common cause.

Guy is also forerunner when it comes to measuring marketing value, having implemented award winning dashboards and scorecards to demonstrate marketing’s impact on business results, brand, and employee engagement.

In line with his passion for sports and entertainment sponsorships to drive business value, Guy leads TopRight’s newly formed sponsorship division, helping clients harness the full power of sponsorships and taking the measurement of sponsorship impact to a whole new level.

Guy holds an MBA in International Business from The American University in Washington, DC, and a Mechanical Engineering degree from Tulane University.

Charlie Wise - Principal

Charlie Wise

Charlie has over 20 years of consulting and industry experience. As a consultant in the Chicago offices of Inforte, eLoyalty, and CSC Index, Charlie led engagements across a range of industries with companies including Kimberly-Clark, Wells Fargo Insurance, Carlson Companies, UnitedHealthcare, CUNA Mutual, H&R Block, and Rockwell Automation. His engagements have focused on customer segmentation, value proposition development, customer relationship management strategy, marketing and customer interaction process design, customer analytics, and organizational design.

Charlie has held senior-level marketing, strategy, business development and client management roles at major financial institutions including JP Morgan Chase and Harris Bank. As VP, Marketing and Customer Strategies at Harris Bank, Charlie led the Customer Experience Group and helmed an enterprise transformation initiative to design and deliver Harris' value proposition and customer experience to target retail and business customers across all interaction channels.

Charlie received an M.B.A. with Distinction from Kellogg School of Management with majors in Marketing, Finance and Strategy. He received his B.S. in Commerce from the University of Virginia's McIntire School of Commerce.