Management Team

Dave Sutton - President & CEO

Dave Sutton

Dave is a leading authority on how to plug 21st-century strategic marketing techniques and enabling technology into businesses to drive performance.

Dave co-authored Enterprise Marketing Management: The New Science of Marketing. This ground-breaking book puts ROI at the center of everything Marketing does by enabling companies to create sustained, profitable, organic growth.

Industry analysts such as Forrester Research, Gartner Group, AMR Research, and publications such as Fortune, Forbes, Business 2.0, CEO, and The Advertiser regularly look to Dave for strategic marketing insight.

In his work with clients, Dave delivers a truly unique package of credentials and expertise: blending the art of a marketer with the science of an engineer and the business acumen of a former public company CEO.

Global 2000 organizations seek out Dave to help them develop compelling marketing and sales strategies to grow their businesses. His clients have included McDonalds, Blockbuster, Coca-Cola, ConAgra Foods, Eli Lilly, Georgia-Pacific, Kimberly-Clark, Miller Brewing and RaceTrac.

Guy Nielsen - Managing Partner

Guy Neilson

Guy is a former Fortune 200 chief marketing officer who brings high impact and practical marketing solutions to help his clients drive business performance. He has a track record of transforming and revitalizing marketing and communications for some of the world’s best known companies.

With significant international experience including long-term assignments in Europe and Latin America, Guy has the know-how to successfully develop and deploy global marketing and communications strategies and rally large, diverse teams around a common cause.

Guy is also a forerunner when it comes to measuring marketing value, having implemented award winning dashboards and scorecards to demonstrate marketing’s impact on business results, brand, and employee engagement.

In line with his passion for sports and entertainment sponsorships to drive business value, Guy leads TopRight’s newly formed sponsorship division, helping clients harness the full power of sponsorships and taking the measurement of sponsorship impact to a whole new level.

Guy holds an MBA in International Business from The American University in Washington, DC, and a Mechanical Engineering degree from Tulane University.

Mark Landi - Managing Partner

Mark is a leading edge management consultant, sales and marketing executive and insightful business leader. He has more than 20 years of senior executive and leadership experience,
serving in executive and senior-level roles with Fortune 100 and other prestigious companies such as Booz-Allen & Hamilton, IBM, IBM Consulting Group, Oracle, and several entrepreneurial and startup companies.

Mark has deep expertise in developing, leading and implementing business growth and efficiency strategies, through marketing and sales strategies, go-to-market planning, and the effective application of enabling technologies for sales, marketing and CRM initiatives.

He delivers a unique package of experience and expertise, with the business acumen of a senior executive in a public company, practical experience in building and executing sales and
marketing initiatives, and knowledge of the technology sector as a computer scientist.

In his work with clients, Mark effectively utilizes an insightful and collaborative leadership style to
bridge the traditional gaps at the intersection of business and marketing strategies, operational
performance, and the optimal use of information technology as a key enabler to drive business
performance. He also has extensive experience as a practitioner in sales, marketing and business
development, as well as senior engagement management for strategy consulting and best-in-class
technology solutions.
 

Jeff Pedone - Managing Partner

Jeff has over 20 years experience as a strategic marketing consultant,
entrepreneur and marketing practitioner including senior-level roles with AT&T, Sony,
Dow Jones & Incisive Media. Jeff's focus is on delivering TopRight’s integrated marketing
strategy, analytics and marketing automation offerings to its expanding client base. Jeff is
also heavily involved with TopRight’s Federal and Non-profit projects and partnering
with TopRight’s key strategic technology partners.

Jeff has worked in both B2B and B2C global businesses from $40 million to multi-billion
dollar corporations. He has consulted on; bIg data, CRM, and large enterprise projects
involving complex architecture with multiple vendors. He is an entrepreneur with two previous
businesses to his credit.

Jeff has scoped and implemented complex enterprise engagements focused on
infrastructure, big data, platform analysis, digital marketing optimization, marketing
performance optimization, and information and governance.

Jeff has conducted extensive RFP's for CRM,email, mobile, affiliate, and social media and completed numerous SOW's from concept to signature, and has also worked extensively with analytics, landing page, multivariate testing, database, CRM, and ad serving vendors.