The Methodologies

TopRight strategic marketing methodologies have proven effective in the most competitive business environments by combining creative strategy and innovative analytic techniques to yield actionable insights and dramatic business results.

TopRight Playbook

TopRight's Strategic Playbook is a major intervention to shift the fundamental competitiveness of your business. Playbook offers an opportunity to "reinvent" governance to increase focus and discipline for generating results - an initiative that will allow the organization to meet the strategic goals articulated by the CEO and/or CMO.

The Consumer BuyWay

TopRight created The Customer BuyWayTM because traditional brand positioning frameworks had not evolved to keep pace with the new ways in which Brands are activated today through multiple channels and touch points.

EMM

TopRight's EMM methodology is used to transform your marketing to a high performance part of your business. Through process, organization, culture, measurement and technology enablers, EMM helps to build the capabilities your business needs to drive profitable growth.

MSE

TopRight's Marketing Spend Effectiveness has been designed to optimize your marketing spend. It identifies poor performing marketing spend categories and recommends shifts in spend allocations to higher ROI marketing plan components.