News

Topright LLC. and Navarra Solutions Group Merge

Atlanta, GA – August 20, 2007 – TopRight, a leading marketing consultancy, announced today the merger with long-time partner Navarra Solutions, a top Enterprise Marketing Management (EMM) implementation services firm. As a result of this merger, TopRight strengthens its capability to offer their clients a full breadth of strategic marketing solutions. Navarra Solutions brings to TopRight a rich history of implementing EMM solutions, especially in the area of Marketing Resource Management (MRM).

TopRight is an innovative strategic marketing consultancy headquartered in Atlanta, Ga. offering end-to-end EMM business solutions. Applying a cross-functional perspective to help clients improve their business, TopRight helps clients improve marketing operations and attain a competitive advantage within their chosen market. TopRight delivers marketing solutions and innovation with a blend of art and science including strategy, creativity, execution and analytics that power and guide business performance.

Navarra Solutions offers more than technical expertise. Leveraging Aprimo’s strategic marketing platform, Navarra Solutions delivers thought leadership and business value. Based in Atlanta, Ga., the EMM implementation services firm was the first SmartPath solutions partner and one of only a handful of Aprimo partners with deep experience in both Aprimo and Smartpath. Aprimo acquired DoubleClick’s enterprise marketing solutions business unit, including marketing software products SmartPath and Ensemble in 2005.

“I am personally very excited about this merger,” expressed Francisco Ruiz, Founder and President, Navarra Solutions. “Merging with a company with the same culture for outstanding client service, I know our partnership will serve to extend the range of services we can offer our clients as well as present a solid offering to companies seeking a complete EMM solution.”

“Navarra Solutions represents a perfect complimentary capability for TopRight and our clients,” affirmed Dave Sutton, Managing Partner, TopRight. “As an early SmartPath partner and the only Aprimo partner with experience in both Aprimo and SmartPath, we knew Navarra shared our EMM vision and our passion for developing transformational marketing solutions for our clients.”

“This merger is the perfect marriage of two of Aprimo's leading service partners, both of which are hyper-focused on delivering tangible customer value,” affirms Bill Godfrey, cofounder, president and CEO of Aprimo. “Navarra Solutions brings world-class capability in delivering business solutions and a successful track record to TopRight. TopRight, an already-established EMM thought leader, is now positioned among the few full-service, end-to-end solution providers in our partner network.”

As a leading Aprimo partner, TopRight, the post-merger company, offers implementation and consulting services in support of Aprimo’s full suite of solutions. These business solutions will compliment the rest of TopRight’s EMM suite of strategic marketing services including brand building, marketing, customer acquisition, customer retention, improved customer experience, pricing, new product creation, ROMI, and category and retail optimization.