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Marketing FAIL - RIM Marketing Playbook

Research in Motion (RIM) had it all; they were the leading suppliers of cell phones to American businesses and had the lion’s share of the Smartphone market. But that was not enough for RIM; they wanted a slice of the consumer market too and developed the Blackberry PlayBook tablet to join the competition. But delusions of grandeur and targeting the wrong market has led to RIM land on our Marketing FAIL page.... click here to see Dave Sutton interviewed on TrendPOV or
read more about this story on our blog.