News

Marketing FAIL - RIM Marketing Playbook

Research in Motion (RIM) had it all; they were the leading suppliers of cell phones to American businesses and had the lion’s share of the Smartphone market. But that was not enough for RIM; they wanted a slice of the consumer market too and developed the Blackberry PlayBook tablet to join the competition. But delusions of grandeur and targeting the wrong market has led to RIM land on our Marketing FAIL page.... click here to see Dave Sutton interviewed on TrendPOV or
read more about this story on our blog.

Strategic Marketing Leaders Reveal Vision for Transformational Technology

Atlanta, GA (PRWEB) December 22, 2010

Mike Melia, Dave Sutton and Scott May produce a definitive vision of how the iPad and other new tablet technologies represent the next killer business platform that market leaders will use to create wholly new customer experiences, enable new strategies, monetize business assets in new ways, establish sustainable competitive advantages and even transform entire businesses.

Click here to read the article in its entirety.

Forbes Interviews Dave Sutton

In this article Lisa Arthur discusses the impact of latest technology trends in marketing. Their conversation focuses on the iPad and the tablet platform, which Dave believes is poised to revolutionize the way marketers do their jobs.

Click here to read the article in its entirety.

TopRight Appoints Managing Partner Guy Nielsen & Launches New Sponsorship Practice

ATLANTA, GA (September 15, 2010) -

TopRight is pleased to announce that Guy Nielsen has joined TopRight as Managing Partner. Guy will lead the firm’s newly launched Sponsorship practice and oversee TopRight’s overall strategic marketing consulting business in the Northeast Region.

According to Dave Sutton, Founding Partner of TopRight, “Guy’s Fortune 200 CMO experience and success with transforming marketing and communications organizations around the world really strengthens our consulting offerings. We are thrilled to have him on board to help us drive our ambitious growth goals.”

Tim Kiss joins TopRight as an Associate Consultant

ATLANTA, GA (March 22, 2010) –

Tim Kiss joins TopRight as an Associate Consultant. Tim brings 17 years of marketing and advertising experience with specific proficiencies in online, direct mail, email, business to business, and retail marketing.

According to Bob Davis, co-founder and Managing Partner at TopRight, “Tim brings a strong analytical approach to the TopRight team. His approach is founded on strong analytics, segmentation, and customer research. He thrives on deriving key customer insights buried deep within customer databases and using them to drive tailored relevant communications. ”

TopRight Extends Its EMM Solution Capability

Aprimo Announces TopRight as its First Marketing Studio Field Partner

ATLANTA, GA (January 26, 2010) – TopRight announced today that Aprimo® Inc., a global provider of on-demand marketing software solutions, has selected TopRight, LLC as the first Aprimo Marketing Studio™ Field Partner to help drive successful implementation and seamless delivery of Aprimo Marketing Studio solutions to prospective clients.

TopRight, already a Certified Aprimo Business Partner for the Aprimo Enterprise platform, has expanded its EMM Solution Delivery Team to include a complete array of services specific to Aprimo Marketing Studio™.

TopRight Opens Chicago Office


As part of its growth plan for 2009, TopRight officially launched its Chicago office this week.

While many companies are retrenching and/or shrinking, TopRight is expanding geographically and building on their success in Atlanta and the Southeast region. Two veteran consultants, Brian Goonan and Charlie Wise have joined the firm as Principals and will lead the practice in Chicago.

TopRight and Two Clients Win Awards


We are pleased to announce some awards recognizing achievement in our relationships with clients. Both small-size client WordRake, LLC and large-size client InterContinental Hotels Group took top honors for their work with the service industry at the third annual Client Advisor Awards. TopRight was also honored as the top small-size service firm.

Goizueta Business School Hosts Venture Capital Investment Competition


Atlanta, GA (December 27, 2008) - Triton Value Partners and TopRight LLC co-sponsored the Goizueta Business School's seventh annual Venture Capital Investment Competition on November 20-22. The competition was held at Emory University and was well attended by both students and Atlanta-area companies.

TopRight and Triton Value Partners Form Strategic Alliance


ATLANTA, Sep 16, 2008 (BUSINESS WIRE) - TopRight, a leading strategic marketing consultancy, announced today the formation of a strategic alliance with Triton Value Partners, a premier private equity and strategic advisory group. As a result of this alliance, both TopRight and Triton will augment and extend their strategic advisory capabilities for their clients. TopRight will bring deep strategic marketing expertise and hands-on marketing practitioner experience to Triton's clients and portfolio companies. Likewise, Triton will bring a full breadth of operational optimization strategies, business development capabilities and capital structure and funding expertise to TopRight clients. This unique combination will enable both companies to create value for their respective clients in an unprecedented way.