News

TopRight Appoints New Managing Partner to Lead Northeast Office

ATLANTA, GA (March 25, 2013)

TopRight Partners, a leading strategic management consultancy, announced today that Jeffrey Pedone has joined their executive team as a Managing Partner. Jeff will focus on delivering TopRight’s integrated marketing strategy, analytics and marketing automation offerings to its expanding client base in the core markets of the Northeast with special focus on Metro NYC and the Boston area. Jeff will also be heavily involved with TopRight’s federal and non-profit projects and partnering with TopRight’s key strategic technology partners.


According to Dave Sutton, President and CEO of TopRight, “Jeff brings deep CRM, database marketing and digital marketing automation expertise to TopRight. Having served as both a corporate marketing executive and a strategic consultant in his career, Jeff delivers the ideal
blend of thought leadership and practical marketing execution experience. We are thrilled to have him on board to help lead our growth in the New York and Boston markets.”

 

TopRight Launches Marketing Technology Practice and Appoints Managing Partner

Mark Landi Joins TopRight, Extending Consulting Capabilities and Technology
Offerings to Drive High Performance Marketing and Business Results

ATLANTA, GA (September 12, 2012) -

TopRight Partners, a leading strategic management consultancy, announced today that
Mark Landi has joined their executive team as Managing Partner. Mark will head TopRight’s
newly formed Technology practice that helps businesses drive organic growth and optimize marketing performance by leveraging technologies across marketing functions.

Social Media and Implications for Innovation

Spend 30 minutes catching up with Dave Sutton as he speaks with Atlanta Business Radio/Biz Rocket Radio on the hot topic of Social Media & Innovation.

Learn how the Social Media space has become the Primary Source of Innovation for Sales, Marketing, and Service Operations.

Understand the key benefits of Integrating Social Media into an overarching Marketing Strategy.

Find out how to Listen, Understand, and Engage.

Listen here

 

 

 

Marketing FAIL - RIM Marketing Playbook

Research in Motion (RIM) had it all; they were the leading suppliers of cell phones to American businesses and had the lion’s share of the Smartphone market. But that was not enough for RIM; they wanted a slice of the consumer market too and developed the Blackberry PlayBook tablet to join the competition. But delusions of grandeur and targeting the wrong market has led to RIM land on our Marketing FAIL page.... click here to see Dave Sutton interviewed on TrendPOV or
read more about this story on our blog.

Strategic Marketing Leaders Reveal Vision for Transformational Technology

Atlanta, GA (PRWEB) December 22, 2010

Mike Melia, Dave Sutton and Scott May produce a definitive vision of how the iPad and other new tablet technologies represent the next killer business platform that market leaders will use to create wholly new customer experiences, enable new strategies, monetize business assets in new ways, establish sustainable competitive advantages and even transform entire businesses.

Click here to read the article in its entirety.

Forbes Interviews Dave Sutton

In this article Lisa Arthur discusses the impact of latest technology trends in marketing. Their conversation focuses on the iPad and the tablet platform, which Dave believes is poised to revolutionize the way marketers do their jobs.

Click here to read the article in its entirety.

TopRight Appoints Managing Partner Guy Nielsen & Launches New Sponsorship Practice

ATLANTA, GA (September 15, 2010) -

TopRight is pleased to announce that Guy Nielsen has joined TopRight as Managing Partner. Guy will lead the firm’s newly launched Sponsorship practice and oversee TopRight’s overall strategic marketing consulting business in the Northeast Region.

According to Dave Sutton, Founding Partner of TopRight, “Guy’s Fortune 200 CMO experience and success with transforming marketing and communications organizations around the world really strengthens our consulting offerings. We are thrilled to have him on board to help us drive our ambitious growth goals.”

Tim Kiss joins TopRight as an Associate Consultant

ATLANTA, GA (March 22, 2010) –

Tim Kiss joins TopRight as an Associate Consultant. Tim brings 17 years of marketing and advertising experience with specific proficiencies in online, direct mail, email, business to business, and retail marketing.

According to Bob Davis, co-founder and Managing Partner at TopRight, “Tim brings a strong analytical approach to the TopRight team. His approach is founded on strong analytics, segmentation, and customer research. He thrives on deriving key customer insights buried deep within customer databases and using them to drive tailored relevant communications. ”

TopRight Extends Its EMM Solution Capability

Aprimo Announces TopRight as its First Marketing Studio Field Partner

ATLANTA, GA (January 26, 2010) – TopRight announced today that Aprimo® Inc., a global provider of on-demand marketing software solutions, has selected TopRight, LLC as the first Aprimo Marketing Studio™ Field Partner to help drive successful implementation and seamless delivery of Aprimo Marketing Studio solutions to prospective clients.

TopRight, already a Certified Aprimo Business Partner for the Aprimo Enterprise platform, has expanded its EMM Solution Delivery Team to include a complete array of services specific to Aprimo Marketing Studio™.

TopRight Opens Chicago Office


As part of its growth plan for 2009, TopRight officially launched its Chicago office this week.

While many companies are retrenching and/or shrinking, TopRight is expanding geographically and building on their success in Atlanta and the Southeast region. Two veteran consultants, Brian Goonan and Charlie Wise have joined the firm as Principals and will lead the practice in Chicago.