Hospitality & Food Service

Air Miles is Canada’s premier customer loyalty program for over 100 sponsor companies at over 14,000 retail and service locations. More than 72% of Canadian households actively collect and enjoy the benefits of the AIR MILES Reward Program. This $600 million business seeks to grow to over $1 billion within 3 years.

As one of the leading fast food chains in the US, Arby’s wanted to grow yearly revenue from 2.4% to 10% in line with their competitors. Their growth had historically been fueled by promotional activity including coupons, bundle offers, and limited time offers.

Chick-fil-A is a fast food chain with over $2 billion in sales and a major presence in the southeast. Chick-fil-A runs a wide gamut of marketing/advertising campaigns at a national and local level (e.g., TV, radio, out-of-home, sports sponsorships, discounts & giveaways, community outreach events, sampling).

Intercontinental Hotels Group (IHG) is a leading international hotel company serving over 180 million guest each year with over 620,000 rooms in more than 4,200 hotels spread across nearly 100 countries. Operates such brands as Intercontinental Hotels, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites, and Candlewood Suites.