Healthcare

Navigating The Consumer BuyWay

Amsurg is the leading provider of surgery center services in U.S. with specialty focus – 70% gastro-intestinal and 20% ophthalmology. With over $500 million in total revenue at 156 centers across US, Amsurg is the single leading provider of colonoscopy services in the US.

Improving The Brand Experience

Coloplast is a leading manufacturer of medical appliances treating Colostomy and incontinence patients. These products are sold through a nationwide medical products dealer network and over the internet. Clinicians and medical facility materials managers are the key buying influences.

Creating Strategic Focus To Accelerate Results

The $21 billion healthcare giant Humana provides Medicare Advantage health plans to 13 million members in the US. Marketing health and some specialty group life insurance and disability plans to consumers and employers with sales focused on commercial, direct to consumer, and government business segments.

Bringing Brand Positioning Into Focus

Intralase is an Irvine, CA based company that designs, develops and manufactures ultra-fast femtosecond laser technology for use in ophthalmology. IntraLase FS laser technology created the first bladeless and most accurate mode for corneal flap creation.

Creating A Service Delivery Strategy

Kaiser Permanente founded in 1945, is the nation's largest not-for-profit health plan, serving 8.6 million members, with headquarters in Oakland, California. At Kaiser Permanente, physicians are responsible for medical decisions, continuously developing and refining medical practices to ensure that care is delivered in the most effective manner possible.

Driving Growth Through Brand Equity Management

Kimberly-Clark is a leading global health and hygiene company employing nearly 53,000 people worldwide and posting sales of $19.4 billion in 2008. Headquartered in Dallas, Texas, with operations in 35 countries, Kimberly-Clark’s global brands are sold in more than 150 countries.

Transforming Marketing In The Pharmaceutical Industry

Lilly was founded in 1876, and is now the 10th largest pharmaceutical company in the world. Across the globe, Lilly has developed productive alliances and partnerships that advance the capacity to develop innovative medicines at lower costs. Lilly makes medicines that help people live longer, healthier, more active lives.

Injecting Improved Customer Service

McKesson is an Atlanta based healthcare billing and accounts receivable business division whose heavy acquisition focus to drive growth required frequent branch consolidation efforts.

Pacing The Competition In Medical Devices

Medtronic is the global leader in medical technology- alleviating pain, restoring health, and extending life for millions of people around the world. Medtronic develops and manufactures a wide range of products and therapies with emphasis on providing a complete continuum of care to diagnose, prevent and monitor chronic conditions.

Building The Brand

Headquartered in Basel, Switzerland, Novartis operates in 140 countries worldwide and has 98,000 associates with $40 billion global sales.The pharaceutical Diovan had been developed with strong cardio protective benefits as a anti-hypertensive drug in the high blood pressure segment.

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