Agriculture

ADM is one of the largest agricultural companies in the world. They plan to launch a B2B campaign to reposition the brand as one of the leading alternative bio fuel developers. Plan is to launch an integrated campaign including print, internet marketing, seminars and webinars at a cost of approx $1.5 million. They need to measure changes in customer attitudes and behaviors, but also financial contribution and ROI. They lack internal MSE capabilities.

AGCO Corporation is a global, multi-brand, agricultural equipment manufacturer and distributor. Along with its recent history of mass acquisition, it inherited the challenges associated with managing various brands and technologies and with differentiating its robust product line with effective marketing material.