Tulane University

"TopRight has redefined the domain of marketing. Because of this one book the discipline will never be the same. The new discipline of Enterprise Marketing finally will achieve the broad reach across organizations that have been so elusive until now. Enterprise Marketing Management does even more for CMOs. It gives them a road map into the board room, with step-by-step directions for reclaiming their rightful place at the table."

Dr. Victor Cook
Professor of Marketing
Tulane University