Marketing Spend Effectiveness

TopRight's Marketing Spend Effectiveness has been designed to optimize your marketing spend. It identifies poor performing marketing segments and recommends shifts in spend allocations to higher ROI marketing components.

Classic Approach

  • Difficult to identify specific performance drivers
  • Difficult to compare or evaluate sales to investment ratios
  • Generally does not define which investments provide the biggest impact on sales

TopRight Approach

  • Identifies specific market drivers that create "lift" or more unit sales
  • Provides the sales to investment ratios for each marketing medium and by unit type
  • Tests different marketing spend allocation scenarios (by media type and market) to determine which one provides the biggest impact on sales

TopRight's Marketing Spend Effectiveness capabilities will assist you in your efforts to understand the impact of National Campaign spending on growth and profitability and build organizational acceptance and use of marketing analytics.