Enterprise Marketing Management

TopRight's EMM Process Is Designed Specifically To Address Challenges By:

  • Identifying changes that will have the biggest impact on your business
  • Rolling out changes in manageable pieces, logically sequenced to ensure the most critical transformations items happen successfully
  • Integrating change management into the overall transformation plan

Classic Approach

  • Large funding outlays
  • Teams know what they want
  • No changes will be introduced during the development process
  • MRM solutions should be constructed complete & correct
  • Benefits will be captured longer term

TopRight Approach

  • Small funding outlays
  • Significant changes will be introduced throughout the development process as the operating model is fine-tuned
  • MRM solutions need to be delivered in a series of quick "releases" of value while staying on target to long-term solution
  • Tangible benefits should be delivered quickly

TopRight's EMM Process Is Designed To Help The Organization Foster Five Critical Conditions

  1. Making explicit linkages to strategy and enterprise value
  2. Sponsoring change: Accountability in action
  3. Assuring executive alignment: Leading and empowering through guiding principles
  4. Being committed at every level: Active versus passive
  5. Managing the undercurrents: Expectations, Energy, Myth