Case Studies

Transforming Marketing In The Retail Industry

With fiscal year 2008 sales of $48.2 billion, Lowe's Companies, Inc. is a FORTUNE® 50 company that serves approximately 14 million customers a week at more than 1,700 home improvement stores in the United States and Canada. Founded in 1946 and based in Mooresville, N.C., Lowe's is the second-largest home improvement retailer in the world.

Challenges

Inconsistent delivery and management of brand and packaging standards to 900+ vendors worldwide, particularly in the pacific rim

Increasing volume and complexity of packaging activities

Little visibility across all packaging jobs for status and resource management

No way to centrally manage work-in-progress packaging materials

Approach

Leverage Workflow Manager to enforce a structured process for the distribution of marketing materials to vendors and the collection and approval of packaging layouts from vendors

Create a compliance mechanism to ensure vendors adhere to stated guidelines

Use the Digital Asset Manager to manage a library of packaging materials, including both work-in-progress and finished documents

Define Job Jackets to define and manage all Jobs in the packaging group

Results

Gained real-time visibility into the 300+ packaging jobs being executed at any given time

Gained visibility into compliance and audit trail data on vendor adherence to brand standards

Formalized a structured packaging process that reduced rush jobs and streamlined the packaging processes

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