Case Studies

Transforming Marketing Advertising

TracyLocke is the integrated marketing agency for companies that understand an important truth; The only way to create and grow great brands is to create and grow loyal users. Over 500 employees who understand how to move people to brands.

Challenges

Needed to manage increasing volume and complexity of production jobs without increasing resource headcount

Lacked a central infrastructure to enforce a structured work process

Lacked visibility into status and resource commitments across hundreds of active jobs occurring at any given moment

No ability to report on the 15,000+ jobs performed each year

Approach

Deploy Production Workflow to manage the creation and lifecycle of all creative jobs across the agency

Define structured processes by job type to enforce consistency across all projects

Manage reviews and approvals of materials online

Create online Job Jackets to centrally manage all information related to individual jobs

Capture work time to allow for charge-back to clients

Results

Gained real-time visibility into the more than 15,000 jobs executed each year

Facilitated reassignment of resources previously dedicated to manually compiling weekly status reports

Formalized agency-wide job processes that reduced rush jobs by eliminating gaps in information & approvals

Reduced the cycle time for the approval of creative materials

Captured critical compliance and audit trail data

Increased revenues by accurately capturing rework time previously not billed to clients

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